The newly renamed Masterpiece will
be hosted by Gillian Anderson, who played a lead role in the
series’ Bleak
House.
The Name’s the Thing
Masterpiece Theatre is (kind of) changing
its name, but you can still watch it Sundays at 9 p.m. on PBS 45 & 49.
Prime
Suspect: The Final Act starring Helen Mirren airs
Dec. 16 and 23, followed by Jane
Eyre on Dec.
30 and Jan. 6.
It is, after all, the longest
running prime-time drama series on American television.
Has it not
been the recipient of dozens of prestigious awards? The subject
of parody on Sesame
Street and Saturday Night Live? The question to Jeopardy answers and
the
answer to Trivial Pursuit questions? The title that easily slips
off the tongues of Americans everywhere when they are asked to
name
a public television show?
It’s an icon, an institution,
a symbol of television achievement.
All of that brand equity,
all of those years of experience and now it’s about to get
a television facelift.
PBS has decided to rid itself of the apparently wrinkly Theatre and just go with Masterpiece.
I
object.
Yeah, yeah, “a rose by any other name would smell
as sweet.” That’s
fine for flowers. But in the case of Masterpiece Theatre,
“the name’s the thing.” What does Masterpiecemean without Theatre?
My first memorable encounter
with PBS was Masterpiece Theatre. In 1972,
my mother started to watch a miniseries on that strange
fourth
television network that I didn’t understand — the
one that was so oddly quiet to my young ears accustomed to
laugh tracks
and noisy
cartoons. I watched with her. The Masterpiece Theatre series
was The
Six Wives of Henry VIII, followed
by — oh,
a masterpiece of Masterpiece! — Elizabeth
R.
I was changed by that riveting television experience.
I couldn’t
learn enough about Elizabeth
I. Every single school project I did the rest of that year
was about some
facet of Elizabeth or Tudor England (poor Mrs. Mormon). My
adoration continues to this day; a funky Peter Max-like portrait
of the great
queen stands in my office. I won’t bore you with details
about why she was so fascinating (please don’t use those
Cate Blanchett movies
as your measure), but keep in mind that there are only a few
historical eras that bear the name of a person, let alone a
woman, and the Elizabethan
Age is one of them.
Over the years Masterpiece Theatre has
given us masterpieces — over
280 of them — and will continue to do so. (The
Complete Jane Austen is coming
in January!) But for a little while, it just won’t feel like
Masterpiece without Theatre.
Lisa Martinez, PBS 45 & 49’s Vice
President of Marketing & Development
As vice president of marketing and development, I oversee
private sector fund-raising, including membership, underwriting
and
grants; external communications including publications, the
Web site, community outreach, public relations and press
relations; and promotional and fund-raising events.
I’ve
been with PBS
45 & 49 for over 20 years, joining the
station in 1985 as an intern. I worked in communications for
the first 18 years and was then promoted to my current position
in 2004. I'm a member of the North Central Ohio Chapter of
the Association of Fundraising Professionals, and my civic
involvement
includes volunteer work for the Main Street Kent revitalization
project and the Portage County Board of Elections.
I grew up
in Canton, Ohio, graduated from GlenOak High School, went
to The Ohio State University for a week and returned home
because my dorm room was shaped like a piece of pie. (Who can
live like that?) So I enrolled at Kent State, where I declared
many majors, from advertising to secondary education, all the
while taking the literature courses I really loved. Eventually
I admitted I was an English major and earned both a B.A. and
M.A. from KSU. I taught Freshman English as a part-timer
at KSU over the years, until it dawned on me that grading papers
is among my least favorite things to do. But I'm still in love
with Kent after all these years. It's a unique place — small
enough to be a town (a very non-suburban one) but big enough
to allow for a bit of city anonymity.