Educational Resources
Lesson Plan: Making a Commercial
Commercials are attempts by producers to encourage the public
to buy products. You see them every day.
Pretend you are an Amish person who has a product to sell
and, with your group, make a video commercial to get others
to buy your product.
Steps in creating commercials:
- Decide what product you want to sell and do research
on it. See the web links for
some possible products.
- Decide on the specific message of your commercial.
- Decide what audience you will be targeting.
- Develop an idea or story for your commercial -- the way
you will convey your message to the audience. (You may want
to make a storyboard.)
- Decide exactly what the viewer will see and hear.
Choose the shots carefully.
- Pan -- camera moves from left to right or right to left.
- Zoom -- going from a wide-angle shot to a telephoto shot
or from a telephoto shot to a wide-angle shot.
Keep in mind the different shot angles:
- High angle -- shot in which the camera is above the object
or person, looking down on it.
- Low angle -- shot in which the camera is below the person
or object, looking up at it.
- Side angle -- shot in which the person is seen from a
side view.
Choose shots that will be most effective in conveying your
message.
Evaluation
| CATEGORY |
20 |
15 |
10 |
5 |
| Interest and Purpose |
Video has a clear and interesting purpose. |
Video is interesting but purpose is
somewhat unclear. |
Video is not very interesting and purpose
is somewhat unclear. |
Video is not interesting and has no
discernible purpose. |
| Videography -- Clarity |
Video did not rock/shake and the focus
was excellent throughout.
|
Video did not rock/shake and the focus
was excellent for the majority of the video.
|
Video had a little rocking/shaking,
but the focus was excellent throughout.
|
Problems with rocking/shaking AND focus. |
| Costume & Props |
All students wore costumes and the group
used some props. |
Some students wore costumes and the
group used some props.
|
Students wore no costumes, but the group
used some props.
|
Neither costumes nor props were used. |
Date Created: 2002-07-05
Copyright. © 2002, 2001, 2000, 1999, 1998, 1997 ALTec,
the University of Kansas
|
