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Ron Winder, master craftsman/cell leader
with Wendell August Forge in Grove City, PA, has been
with the company for 30 years. Every single piece of hammered
metal is handmade and bears the mark of the craftsmen
who created it. These works of art are owned around the
world, from the United States to the Far East, Europe
to South America.
The Grove City, Pennsylvania-based
Wendell August Forge is the single remaining survivor
of what was once the flourishing industry of handcrafted
aluminum giftware. In PBS 45 & 49's Lasting Impressions:
The Wendell August Forge Story, viewers discover the
historyof this famous forge and meet the men and women
who pound out their living in aluminum.
During the broadcast, viewers
of Lasting Impressions: The Wendell August Forge Story
will have the opportunity to acquire Wendell August metalwork
exclusive to PBS 45 & 49. Additionally, Will Knecht,
president of the company, will join the station on air
between segments of the documentary to talk about the
work, the creative process and the value of these unique
pieces of art.
At the peak of the industry,
more than 200 companies made hand-hammered aluminum commemorative
items; today, only Wendell August Forge remains in business.
This 78-year-old company specializes in handcrafted metal
gifts made in hand-hammered aluminum, bronze and other
metals.
"Mass production is a
dirty word around here," says Bill Knecht, owner
of the company. The 125 employees of Wendell August Forge
take pride in the fact that every single piece of hammered
metal is handmade and bears the mark of the craftsmen
who created it. Their works of art are owned around the
world, from the United States to the Far East, Europe
to South America. So reputable is their craftsmanship
that representatives from Franklin Mint, Remington, Tiffany's
and other purveyors of art have journeyed to the mom-and-pop
shop in Grove City to learn from Wendell August's expert
master die cutters.
Wendell August giftware "touches
both people and modernism at the same time," says
antiques appraiser John Bruno in Lasting Impressions.
He and his wife, Tina, are admirers of Wendell August
metalware and discuss its appeal to collectors around
the world.
That appeal is borne in the
rare skill Wendell August craftsmen employ to create ornate,
hand-wrought metal objects. The process can be traced
back to the master metalsmiths of Europe, who used little
more than hammers, chisels, and anvils -- and an artist's
eye -- to create works of art. The original artisans of
Wendell August Forge worked with wrought iron, too, until
they pioneered the technique of hand-hammering aluminum.
Today, whether buyers choose metal giftware in aluminum,
bronze, pewter or sterling silver, the gifts are created
as they have been for more than seven decades -- one at
a time. Like snowflakes, no two pieces are exactly the
same, and each creation bears the initials of the master
engraver who hand-cut the die and the individual hallmark
of the craftsman who hammered it.
Wendell August began production
of metal giftware in the 1920s and opened the Wendell
August Forge facility in Grove City in 1932, which is
now on the National Register of Historic Places. Lasting
Impressions tells the story of how August conceived of
the idea of his forge, a journey that began with his search
for metal door handles for his house.
The business remained in the
hands of the August family until 1978, when Bill Knecht,
then employed by IBM, bought the company. Bill and his
son, Will, have taken the business to a new level of success
since that time.
Lasting Impressions:
The Wendell August Forge Story is a production of
PBS 45 & 49. Executive Producer: Don Freeman. Producer/Director:
Jeremiah G. Blaylock.
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